Plush & Toys
Sanrio, Sun-Lemon, Plus, Studio Ghibli — and the kendamas of Yamagata.
Japan's plush culture spans 50+ years of character licensing (Sanrio, San-X, Studio Ghibli) and a parallel tradition of regional toymaking — the Yamagata-made kendama, hand-painted dolls, traditional puzzles. We curate the originals, including pieces that don't ship outside Japan through normal retail.
Best sellers
Top picks in Plush & Toys
Plush
Games & puzzles
Dolls & figurines
For kids
Shop by brand
Sanrio
Hello Kitty, Cinnamoroll, Kuromi
237 products
Plus
Hand-finished character plush
233 products
Takara Tomy
Tomica, character toys
82 products
Morisaka Global
Curated soft toys
60 products
Sun-Lemon
Specialty plush, the sea otter cult
54 products
Takara Tomy Arts
44 products
Studio Ghibli
Totoro, Spirited Away, Kiki
40 products
Rilakkuma
39 products
About Yamagata kendama
Yamagata Prefecture is Japan’s kendama capital — the wooden cup-and-ball game perfected over 100+ years.